How to choose a “business gift” wisely?

Un peu avant Christmas, plusieurs entreprises offrent à leurs clients fidèles, fournisseurs ou collaborateurs un gift d’affaire, symbole de leur appréciation. If you have been tasked with choosing the perfect gift that will make a good impression and match the company's image, the following suggestions may be helpful in helping you in your endeavor.

Know the recipient's tastes

Before purchasing a corporate gift, you'll want to ask yourself a few questions about the recipient, just as you would for any other gift recipient. For example, what is their role in or with the company? Is the recipient male or female? Discreetly try to find out from the recipient's coworkers what their preferences are.

A gift that stands out

The gift item must both stand out and affirm the company's personality. Also, avoid buying a gift that is far removed from your professional world, as the gesture risks being poorly received. For example, sophisticated computer equipment would not be appropriate from a company specializing in transportation.

A practical gift

If you're stuck for original ideas, consider a useful but high-quality gift. Practical gifts are often more appreciated than those that are merely aesthetic. However, beware of very expensive gifts that can leave a bad impression on the recipient.

Promotional items

It has become common to offer customers items branded with the company's name (lighters, USB sticks, mini radios, for example). This both pleases and provides additional advertising to build customer loyalty.