Coca-Cola Christmas Trucks: A Caravan of Happiness

For the sixth year, Coca-Cola's magical trucks will be crisscrossing Belgium from December 11 to January 4, visiting 430,000 disadvantaged families and delivering gifts.

Le périple du Père Christmas

Durant ces jours de froidure, le Santa Claus Coca-Cola ira sonner à la porte de 19’000 familles en semaine et de près de 25’000 pendant le weekend. En plus des cadeaux, toute personne qui ouvre la porte au cher bonhomme recevra une carte de vœux, deux canettes et une bouteille de Coca-Cola.

The Coca-Cola illuminated caravan and its worthy representative will also tour the country's largest Christmas markets, from December 9 to January 6 inclusive. This way, children who were not lucky enough to receive its visit will be able to meet it and have their photo taken with it.

The 2011 commercial

This year's Christmas commercial will air in over 90 countries worldwide. The music we'll hear was composed by the band Train and is titled "Shake Up Christmas!" This song will be released as a single. The star, Santa Claus, will appear as he was drawn by Haddon Sundblom (illustrator for Coca-Cola) in 1931.

As every year, all the packaging of the derivative products will be decorated in the original spirit of Christmas.

Note: Anyone who sends Christmas greetings on the company's website (www.cocacola.com) is also helping the Cliniclowns association, which provides entertainment for sick children who are forced to stay in hospital.