L\u2019id\u00e9e avait tout pour faire r\u00eaver : un march\u00e9 de No\u00ebl f\u00e9erique devant le palais de Buckingham. Pourtant, ce d\u00e9cor enchanteur n\u2019a jamais exist\u00e9 ailleurs que\u2026 dans les m\u00e9andres de l\u2019intelligence artificielle. Plusieurs touristes et habitants de Londres ont pourtant mordu \u00e0 l\u2019hame\u00e7on, tromp\u00e9s par une publicit\u00e9 virale diffus\u00e9e sur les r\u00e9seaux sociaux en plusieurs langues.<\/p>\n\n\n\n
C\u2019est le cas de Brygida, une touriste polonaise de 25 ans, qui s\u2019\u00e9tait rendue vendredi devant le palais avec l\u2019espoir d\u2019assister au tout premier march\u00e9 de No\u00ebl organis\u00e9 face \u00e0 la r\u00e9sidence royale.<\/p>\n\n\n\n
\u00ab On est venu en pensant que c\u2019\u00e9tait vrai. Je pensais que j\u2019avais de la chance\u2026 et nous avons \u00e9t\u00e9 tr\u00e8s tristes en r\u00e9alisant qu\u2019il n\u2019y avait rien \u00bb, confie-t-elle. L\u2019image qui accompagnait cette fausse annonce montrait un march\u00e9 idyllique, petites cabanes et guirlandes lumineuses, mais il s\u2019agissait d\u2019une simple cr\u00e9ation g\u00e9n\u00e9r\u00e9e par IA.<\/p>\n\n\n\n
Sur Instagram, TikTok et m\u00eame sur des plateformes en tha\u00ef, portugais, arabe ou arm\u00e9nien, les publications promettaient \u00ab une exp\u00e9rience de No\u00ebl royale in\u00e9dite \u00bb.<\/p>\n\n\n\n
Emma Paxton, ing\u00e9nieure am\u00e9ricaine de 26 ans venue de Boston, raconte avoir vu \u00ab plusieurs reels \u00bb annon\u00e7ant l\u2019\u00e9v\u00e8nement. Lucas, un Fran\u00e7ais install\u00e9 \u00e0 Londres, avait lui aussi \u00ab entendu beaucoup parler \u00bb de ce march\u00e9 imaginaire avant d\u2019apprendre sur place qu\u2019il n\u2019\u00e9tait qu\u2019un mirage num\u00e9rique.<\/p>\n\n\n\n
Face \u00e0 l\u2019ampleur de la rumeur, plusieurs cr\u00e9ateurs de contenu \u2014 dont des blogs de voyage comme Love and London \u2014 ont publi\u00e9 des vid\u00e9os pour alerter sur la supercherie.<\/p>\n\n\n\n
L\u2019image \u00e0 l\u2019origine de cette fausse annonce circulait depuis septembre, peu apr\u00e8s que le Royal Collection Trust (RCT) avait annonc\u00e9 l\u2019ouverture d\u2019une simple boutique de No\u00ebl au palais. Pour clarifier la situation, le RCT a diffus\u00e9 un message officiel : la boutique \u00ab n\u2019est pas un march\u00e9 de No\u00ebl \u00bb et aucun march\u00e9 ne sera organis\u00e9 au palais de Buckingham.<\/p>\n\n\n\n
Ce vendredi encore, des panneaux pr\u00e8s du palais orientaient les visiteurs vers la petite boutique festive, qui propose quelques souvenirs \u2014 chocolats, mugs, bo\u00eetes \u00e0 th\u00e9 \u2014 aux couleurs de la famille royale. Une r\u00e9alit\u00e9 bien loin du march\u00e9 f\u00e9erique imagin\u00e9 par l\u2019IA\u2026 mais qui inspirera peut-\u00eatre un vrai \u00e9v\u00e9nement,<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Un faux march\u00e9 de No\u00ebl devant le palais de Buckingham a pi\u00e9g\u00e9 de nombreux touristes, s\u00e9duits par une image g\u00e9n\u00e9r\u00e9e par l\u2019IA et largement diffus\u00e9e sur les r\u00e9seaux sociaux. Pensant assister \u00e0 un \u00e9v\u00e9nement royal in\u00e9dit, ils ont d\u00e9couvert qu\u2019il ne s\u2019agissait que d\u2019une supercherie. Le palais n\u2019a ouvert qu\u2019une simple boutique de No\u00ebl.<\/p>","protected":false},"author":1,"featured_media":5125,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Un march\u00e9 de No\u00ebl \u00e0 Buckingham ? Une supercherie n\u00e9e de l\u2019IA","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[275,21],"tags":[293],"class_list":["post-5126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche","category-reseaux-sociaux","tag-instagram"],"views":58,"jetpack_publicize_connections":[],"taxonomy_info":{"category":[{"value":275,"label":"March\u00e9"},{"value":21,"label":"R\u00e9seaux sociaux"}],"post_tag":[{"value":293,"label":"instagram"}]},"featured_image_src_large":["https:\/\/www.blognoel.com\/wp-content\/uploads\/2025\/11\/img_8866.jpg",800,533,false],"author_info":{"display_name":"Jean-Michel","author_link":"https:\/\/www.blognoel.com\/de\/author\/admin\/"},"comment_info":0,"category_info":[{"term_id":275,"name":"March\u00e9","slug":"marche","term_group":0,"term_taxonomy_id":275,"taxonomy":"category","description":"","parent":14,"count":12,"filter":"raw","cat_ID":275,"category_count":12,"category_description":"","cat_name":"March\u00e9","category_nicename":"marche","category_parent":14},{"term_id":21,"name":"R\u00e9seaux sociaux","slug":"reseaux-sociaux","term_group":0,"term_taxonomy_id":21,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":21,"category_count":3,"category_description":"","cat_name":"R\u00e9seaux sociaux","category_nicename":"reseaux-sociaux","category_parent":0}],"tag_info":[{"term_id":293,"name":"instagram","slug":"instagram","term_group":0,"term_taxonomy_id":293,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.blognoel.com\/wp-content\/uploads\/2025\/11\/img_8866.jpg","_links":{"self":[{"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/posts\/5126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/comments?post=5126"}],"version-history":[{"count":0,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/posts\/5126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/media\/5125"}],"wp:attachment":[{"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/media?parent=5126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/categories?post=5126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blognoel.com\/de\/wp-json\/wp\/v2\/tags?post=5126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}